Pontes Indústria established a partnership with Associação Caatinga, a local NGO dedicated to the protection of carnauba, and Sindcarnaúba. This partnership, called Sustainable Carnauba, helped the company to improve and channel some of its activities, such as: placing of eco-efficient stoves, cisterns and bio-water systems in the communities, offering the technical support, printing educational materials and organising workshops for implementation of sustainable technologies and general importance of Carnauba.