Leverage the bio- economy of the carnauba palm tree and its sustainable management as a strategy to stop deforestation in the Caatinga.
Invest in safeguarding the genetic heritage and valuing the Caatinga species, with a nursery to produce seedlings, and the largest private genetic bank of Caatinga species.
Environmental Recovery and Restoration
Promote the recovery of green spaces and the restoration of degraded areas in favour of the
94% OF OWN AREA AND ANOTHER 17,531 HECTARES OF PRESERVED CAATINGA with the promotion of Pontes carnauba’s productive activity, in a biome with a 46% rate of deforestation
THE LARGEST PRIVATE GENETIC BANK IN NUMBER OF NATIVE SPECIES OF THE CAATINGA:
32 NATIVE SPECIES
6 PROTECTED OR ENDANGERED
(Carnaúba, Aroeira Preta, Cedro, Craibeira, Jacaranda e Jatobá)
98,000 SEEDS AND SEEDLINGS distributed for environmental education and awareness raise on the Caatinga’s value, in partnership with 7 municipalities in the region
19.3 THOUSAND SEEDS AND SEEDLINGS destined for the recovery of green spaces and the restoration of degraded areas in the biome
18,640 SEEDLINGS PRODUCED AND 13,557 SEEDLINGS DISTRIBUTED, WITH A POTENTIAL REMOVAL OF 381 TONS OF CO2e, since 2020, by the Pontes Research Centre for research and production of seedlings