“The concept of Circular Economy  is aligned with our philosophy”

Pontes is the only company to have its own farm. Not only a farm, but a model of production. From harvest to consignment, every step of the Pontes manufacturing journey is certified as traceable and sustainable. In the carnauba’s production chain, everything is reused! All the waste is transformed in briquettes, compost or handicrafts. For this, the farm is also a model of circular economy, as nothing is wasted. The sense of respect for the planet begins locally, in the community we live. And It must go beyond the words, it must be a model, an example to be followed.

We believe in the concept of circular economy as a way of reducing human impact on the environment. We believe in affordable solutions. Moreover, we are ready to share what we have learned with others. Working together is the only way to rethink and rebuild our habits, in a way that best serves communities and the environment.

A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. It is a source of opportunity for business that improves quality of life and tackles global challenges like climate change.”

Ellen Macarthur Foundation

Our Actions



Composting is a technique that has several environmental benefits, in addition to be a good source of income. Composting imitates what occurs in nature, but much faster, reusing the material considered waste and transforming it into an optimal organic compost, to serve as a fertilizer.

We share essential knowledge, allowing all of us to develop attitudes which generate responsibility towards sustainable living. Our programme offers the skills we need to be creative problem solvers and become good environmental citizens.



Briquette, also known as ecological charcoal, is a solid and compact biofuel that replaces various sources of energy, such as: charcoal, natural gas and firewood.

In addition to be considered technologically clean, the production of energy from ecological sources contributes to the reduction of greenhouse gas (GHG) emissions, a global concern.



The chopped straws generated from the powder extraction machine are called “bagana”. It is used as mulch (ground cover) for agriculture.



Handicraft is a sustainable activity that generates income and still values the local heritage, the traditional regional culture. The handicraft made from carnauba straw is typical in North-eastern Brazil. Through this activity, families can supplement their income, by producing beautiful objects, even out of the carnauba’s harvest period.

Seeds and Dried Natural Materials


Multiple dried natural materials and seeds can serve as raw matter for beautiful bio jewels, and to be used in general crafting.

By reducing the inputs and the waste, we conserve resources and help to reduce environmental pollution.

United Nations' Sustainable Development Goals