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Pontes Indústria de Cera is the oldest and best known manufacturer of Carnauba wax. The company is a member of Pontes Group, and remains a family-run business for more than 60 years after its foundation, being led by Lara Pontes since 1995 and already in the fourth generation. 

We place equal weight on tradition, and the adoption of new technologies and innovative processes. This combination ensures our ability to provide customers with premium quality products and services, while supporting economic development in our local regions.

Long-term partnerships based on trust and respect are central to our business. We believe that strong relationships enhance collaboration, bringing value to all parties.

HISTORY

1956

1956

Pontes Industria was founded by Liaderson Pontes, grandfather of our current President, Lara Pontes.

1960

1960

The company built its original production site at Ceará’s Capital, Fortaleza.

1971
The company was taken over by Domingos Pontes.

1971

The leadership of the company passed to Liaderson’s son, Domingos, who steered the operation through almost a quarter century of development and growth.

1995

1995

Domingos’s daughter, Lara, assumed the role of President of Pontes Indústria, and remains in the post today.

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2003

Pontes Group opened its second production site in the State of Piauí.

Ethics, Excellence and Socio-Environmental Responsibility

OUR REGION AND CENTRES

Pontes manufactures at two advanced production sites. These are located in Brazil’s two most important Carnauba wax production regions: Ceará and Piauí.

These strategic locations guarantee the company access to the highest quality, uncontaminated raw material.

THE PONTES PHILOSOPHY

Pontes Indústria believes on sustainable carnauba wax production and the possibility of encouraging transformation and economic development for the Carnauba wax community.

Every decision is taken with respect for the Carnauba tree, the symbol of the States of Ceará and Piauí, which is also known as the ‘tree of life’ because of its ‘generosity’ to all around it.

Our ethical conviction and social-environmental responsibility are complemented by a resolutely commercial commitment to excellence and to modern commercial and industrial best practices.

It is this combination that enables us to take the culture and industry of our region proudly to the world market through premium quality, high value industrial products.

Our Starlight and Prime trademark brands are commercialized on all five continents.

THE GOALS WE WORK TOWARDS AT PONTES

– To be the market leader in the industrialization and commercialization of Carnauba wax, and to have our brands recognized as hallmarks of quality and performance;

 

– To be a pioneer in taking actions that bring satisfaction to all those who are involved with our company, building lasting partnerships that spread values, enhance reputations and bring lasting benefits to all involved;

 

– To achieve sustainable results enabling us to maintain investment and innovation, working in harmony with the environment and with the local community;

 

– To promote continuous improvement in quality management systems in all processes, involving our employees and suppliers in this at all times.

 

– To ensure a unique, traceable and responsible supply chain all the way to our client’s door.