ABOUT USPontes Industria

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The Carnauba Leaders

Pontes’ history with carnauba started in the 19th century when the family “Pontes” produced crude carnauba wax. In 1956, Pontes Industria became an internationally recognised business.

We place equal weight on tradition, and the adoption of new technologies and innovative processes. This combination ensures our ability to provide customers with premium quality products and services, while supporting economic development in our local regions.
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Our History

19th Century

Pontes’ history started in the 19th century when the family “Brasileiro Pontes” produced crude carnauba wax.

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1956

Liaderson Pontes took over the business and Pontes Industria became an internationally recognised business.

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1960

The company built its original production site at Ceará’s Capital, Fortaleza.

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1971

The leadership of the company passed to Liaderson’s son, Domingos, who steered the operation through almost a quarter century of development and growth.

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1995

Domingos’s daughter, Lara, assumed the role of President of Pontes Indústria, and remains in the post today.

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1999

The first Carnauba wax manufacturer to be certified by ISO 9001.

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2003

Pontes Group opened its second production site in the State of Piauí.

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2016

The first manufacturer of Carnauba wax to be certified by FSSC.

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2018

Pontes’ logo rebrand.

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2018

Expansion and new innovative production systems and processes.

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2019

First Carnauba company to receive Ethical Sourcing Certification – UEBT.

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2019

Pontes Group opened the first and unique carnauba model farm. This production site is exclusively for Organic Carnauba Wax. 

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2019

“Pontes para o Crescimento” programme received Benchmarking certification.

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2020

First Carnauba company be certified Vegan.

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2020

The Bioethical Carnauba Seal assures a more ethical and sustainable carnauba wax production.

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Ethics, Excellence and Socio-Environmental Responsibility

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OUR REGION AND CENTRES

Pontes manufactures at three advanced production sites. One production site is exclusively for Organic Carnauba Wax. These are located in Brazil’s two most important Carnauba wax production regions: Ceará and Piauí.

These strategic locations guarantee the company access to the highest quality, purest raw material.
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The Pontes Philosophy

Pontes Indústria believes in sustainable carnauba wax production and the possibility of encouraging transformation and economic development for the Carnauba wax community.

Every decision is taken with respect for the Carnauba tree, the symbol of the States of Ceará and Piauí, which is also known as the ‘tree of life’ because of its ‘generosity’ to all around it.

Our ethical conviction and social-environmental responsibility are complemented by a resolutely commercial commitment to excellence and to modern commercial and industrial best practices.

It is this combination that enables us to take the culture and industry of our region proudly to the world market through premium quality, high value industrial products.

Our Starlight and Prime trademark brands are commercialized on all five continents.

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THE GOALS WE WORK TOWARDS AT PONTES

To be the market leader in the industrialization and commercialization of Carnauba wax, and to have our brands recognized as hallmarks of quality and performance
To be a pioneer in taking actions that bring satisfaction to all those who are involved with our company, building lasting partnerships that spread values, enhance reputations and bring lasting benefits to all involved
To achieve sustainable results enabling us to maintain investment and innovation, working in harmony with the environment and with the local community
To promote continuous improvement in quality management systems in all processes, involving our employees and suppliers in this at all times
To ensure a unique, traceable and responsible supply chain all the way to our client’s door
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